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by Nate Croft in Business
I keep hearing this word. Relevant. It seems to be everywhere. It hasn’t yet reached the obnoxious level of say, “extreme,” but it is popping up all over the place. People are suddenly, and desperately trying to be relevant.
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by Jonathan Longnecker in Design
When you’re working on a new design for a client, good communication is key. Just recently we’ve run into a situation where an agency keeps having us change little things to try to get the design right for them without stepping back and addressing the larger direction of the whole thing. Granted, it should have been their job to say, “Hey this is way too modern” or “We were really thinking of using some kind of weathered, worn look instead” instead of “the radius of the rounded corner doesn’t look right,” but the reality is most clients don’t know how to communicate this kind of stuff to you. Apparently even some design agencies. They just know it doesn’t feel right, and then they try to fix it with nitpicks (see Nate’s article here).
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by Nate Croft in Business
There is a very definite line between the drive for excellence and the desire to nit pick something to death. Excellence has the good common sense to recognize itself. Nit picking knows only picking. Doesn’t matter what it picks as long as there is picking.
I like to call this Nit Harvesting.
But let’s face it, picking nits is fun! At least for the person picking them, because it sounds like they know what they are talking about!
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by Nate Croft in Business
The world has changed since I’ve entered the ranks of the employed. You used to be able to show up somewhere, work hard and advance in that business. That is no longer the norm. What now? How are people getting ahead?
I don’t claim to have definitive answers, but I can tell you where there is amazing opportunity for growth. Coding.
That’s pretty generic I know but that is sort of the point. Almost everything that is technologically exciting has some sort of code attached to it. Twitter, Facebook? Code built. iPhone apps? Them too. From Javascript to Ruby on Rails, the businesses of the world need coders.
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by Nate Croft in Design

I was having lunch with my wife a few weeks ago and during the meal I was observing the other diners. There was one man in particular that caught my attention. He was a middle aged fellow in a button-up shirt and slacks reading the paper. He seemed to be lost in his reading, mindlessly chewing the same bite for longer than usual.
As we finished up , we gathered our trash and headed towards the car. It was then that I noticed what had captured his attention. The obituaries.
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