Google A/B Testing with ExpressionEngine, Structure & Freebie
It’s been far too long since we had a proper ExpressionEngine tutorial here so without further adieu I present to you a solution for running Google A/B Tests with a Structure setup. Be warned, if you’re not familiar with how Structure works or basic EE templating you might get lost. I just can’t cover all of that here.
We had the pleasure of working with a kick awesome company called Firmex a few months ago and built them out a sweet Structure based site. We didn’t actually design this one - credit goes to Laura Wills at Messenger Design for that. But we did do all the HTML/CSS and ExpressionEngine work.
One of the main things Firmex wanted to be able to do was use Google’s A/B Optimizer to track the effectiveness of just about every page on the site. Wait, what – every page I hear you say? That’s right. And that’s some serious flexibility right there. But let’s start with exactly what A/B testing is.
A/B Testing - A Quick Overview
Let’s say you had the best homepage ever on your site. But you weren’t sure if the picture and header at the top of the page were sending the right message. With the A/B testing you could setup multiple versions with different pictures and headlines and track the results to see which is the most effective.
In order to do all this you need a few things:
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