Bjork & Lindsay from Pinch of Yum approached us a couple of years ago wanting to create a membership site for other food bloggers. We used the base EE build of Kicktastic and due to their success have far extended it beyond the initial functionality.
Food Blogger Pro got a fresh and clean makeover recently. While adding a bunch of membership functionality, we took the opportunity to spruce everything up and give it the delectable refresh it deserved!
Starting with modern typefaces, plenty of whitespace and breathing room and a generous helping of bright callouts, the site is easier than ever to read and take action.
When building Food Blogger Pro we knew we wanted to create a website with personality. The kind of website that, if it were a person, you'd want to have a coffee date with. The site isn't just about personality though. It also has some complicated elements, including monthly and yearly membership subscriptions along with protected content. The end result that Nate and Jon came up with is a beautiful and engaging site that works exactly as it's supposed to.
Bjork Ostrom / Co-Founder
The design refresh benefitted the blog, too. As a result, it's more readable and sharable than it was before.
We even managed to get the forum looking simple and uncluttered. And if you've ever tried to do that with exisiting forum software, you know it's not easy! We're really proud of how it turned out - and that so many members are so engaged there.