While the previous site looked nice enough, we needed to go much deeper for this re-design. We had many long conversations about who they were as individuals, as a team and exactly who their product was for. It became clear that while Lance and Steve were both great writers, we needed someone to come in and explain in very plain terms what they did and what they belived in. Working with Austin Church of Needed Writer we decided that we needed to tell stories. The story of how SMS came to be and the story of their clients who all had massive increases in sales or recruiting retention. Instead of clinically telling people a bunch of sales lingo we put real faces on real problems and real solutions.
Visually, the mantra was simplify. Simplify as much as possible. And the result was just that. Knowing we would have excellent content, we designed everything else to stay out of the way. It was quite a challenge and very different from a lot of the designs that we do, but the effort was worth it. Now potential clients hitting SalesManage Solutions' site know exactly what they do and how they can help them.
Technically, this site was a few firsts for us. We were able to code it in HTML5 and CSS3, negating the need for quite a few images, and making it much easier to maintain down the road. Also, this was our first site assembled in ExpressionEngine 2. We're happy to report that SMS finds the Control Panel much easier to navigate and we're quickly becoming fans of the new architecture ourselves.
The design and architecture will be used for an entire family of SalesManage sites, so we wanted to make sure we built everything to scale well and be as future-proof as possible. Look for more SMS sites in the future!
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