First up? Tell that story the way it should be told. Heroic images, a historical vibe and that feeling of tradition. Stately typography and some subtle textures was the place to start, but we also needed some great photography to go with it.
Working with Jack Parker, we scheduled a 2 day shoot and helped some of the students play hooky while we caught them in a huge variety of circumstances.
Putting the design and photographs together was like magic. The feel was just what they were looking for and everyone was very excited.
47m's beautiful redesign of our site has led to more leads and increased our enrollment. They're a top notch business partner!
Casey Robinson / Director of Admissions
Camden's application page was one of the most important. Numerous online campaigns linked directly to it so it got some special layout love.
Camden also needed access to just about every piece of content on the site. Using ExpressionEngine, Structure and Wufoo we put together a super flexible system they could manage themselves, even down to the callouts, call to actions and widgets that appear on each page.
Wufoo turned out to be a huge asset for closing leads. With no barriers to signing up and keeping the form and payment on the page we saw applications and info requests skyrocket. Plus, with Wufoo's fantastic tracking and metrics we're learning quite bit about how their users fill out applications.