Web Designers, Design Your Content!

by Jonathan Longnecker

I’ve noticed a trend lately among websites I’ve visited that seem to win all kinds of design awards and such. First of all, they look beautiful. Web design has come a long way in the past few years. But I get this nagging suspicion that the designers kind of stop once they get the shell of the site designed. Then, when they get the content from the client, they copy, paste and call it day.

So what’s the big deal? Well, I’ll tell you what the big deal is! Content is important! In fact it’s probably more important than your design. I tell my clients all the time, “I don’t care how pretty we make it, if your content isn’t compelling; if it doesn’t reach out and grab the user, they’re not going to stay on the site.” And it’s true. Don’t get me wrong, it works both ways…I mean, if you’ve got great content, but your site is ugly as crap I’m not going to trust you simply because you didn’t put the effort to be professional.

But wait! What if the design and the content were both great? No, I don’t mean what if they were great on their own, but they actually integrated?

But wait! What if the design and the content were both great? No, I don’t mean what if they were great on their own, but they actually integrated? What if the content was designed as well as the rest of the site? What if it was treated as a User Interface by itself? Too often I see a lack of effort put into designing the part of the site that the user will be interacting the most with: yeah, the content (if you hadn’t guessed by now!).

Cameron Moll has a great example of treating your content as a User Interface:

Cameron Moll Text as UI

I think one of the greatest challenges of web design is communicating your content with the 3 or 4 standard fonts available. It makes you dig deep and look for colors, spacing and subtle but effective ways to guide the user through your content.

It’s all about the details, guys (and girls). Take the extra time to make that block of text something easy to read through. Make the web a better place!

February 05, 2008



  1. This is a great blog post and exactly the kind of basis I work from. At the end of the day, the content of your site makes up for a bigger proportion than the basic design. Get them both working and you’ve got a dream website design.

  2. This web site is beatiful I think,and this post is good for me grin Thanks

  3. This comment was smacked down by the Iron Fisted Spam Punisher here at FortySeven Media. He delights in keeping this blog spam free!

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  4. Good post. I started taking this approach a few months ago about designing from the inside-out, focusing on the content. I often think about typography first

  5. Thanks for the kind words, all. Glad someone else understands that designing the content is important, too!

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