The Depths of Our Typography Nerdliness

by Nate Croft

The following is a true story.

I had picked up Thrice’s new album and we had been listening to it yesterday while we were working. It is one of those albums that you immediately know is good, but need need a few more listens to really grasp its depth. So when I left a little early to move a piano, Jon decided that he would borrow it and return it today, which is totally fine by me. But what really struck me was the note he left. Well, not really the note itself, but its typeface. Instead of the completely dull and lifeless default font that Stickies uses, I saw this:


Yes, friends, that is the excellent Gotham Black which we have recently picked up from type masters Hoefler & Frere-Jones. It is a gorgeous typeface and we have been trying out best not to over-use it. And no, using Gotham for a sticky note is not over using it.

April 29, 2008



  1. Our typography not so bad at all!

  2. fun post !~

  3. Nice depths!

  4. Not a big fan of Thrice/Dustin Kensrue outside of TAITA, but some of these clips are alright.

  5. Oh my goodness, talk about embracing your inner nerd!  Who the hell gets THAT excited about a stupid FONT!!?

    (Ok, maybe sometimes I do too, just a little bit…)

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