Stick To Your Guns, Stand Up For What You Believe
So I had a short conversation with a client of ours today and it went something like this: “Hey you guys make some great looking sites; why don’t you design some templates and sell them. You’d make a ton of money!” Naturally I had to agree that we make pretty decent looking sites, but that was beside the point (insert deadpan look here).
From a business perspective this makes perfect sense, and it’s been done quite a few times before. But here’s the problem. That’s not who we are. Money’s all fine and good, but at the end of the day we all have to remember who we are and what we believe in.
Don’t let the lure of a quick dollar make you forget your convictions; it’s not worth it!
Nate and I strongly believe in the process of design. Design is about solving problems, and every single customer we have has a completely different problem. Last time I checked, a template didn’t solve anyone’s problem perfectly. We believe in the process of working through those problems and creating something that everyone is psyched about.
If we’re going to call ourselves a kick-awesome design company we darn well better act like it. There will be plenty of opportunities to create something amazing that brings in revenue; that’s what the web is all about. But for FortySeven Media, templates are not it.
So I told him it was a great idea, but not for us. And you know what? I’m ok with that. Because that’s who we are. Don’t let the lure of a quick dollar make you forget your convictions; it’s not worth it!