The World Needs Your Side Projects

by Nate Croft

Many of us have side projects. You know, that thing you work on when your “work” is done for the day. We have them too. They are a great way to play with something new or build that cool idea thats been bouncing around your head. They can even be your masterplan to escape the clutches of that boring life you seem to be stuck in.

We are currently working on one now, it's called Kicktastic. We thought it would be a good opportunity to turn our experience running a successful business into a product to help other businesses grow into bigger markets and pick up better clients. And it will be. It's coming along nicely and will be out sooner than we are ready for it to be, to be perfectly transparent.

In this process of distilling our years of business experience, it has made me stop and think about why we do what we do, as well as how we do it. I've found there's a common theme, especially to our side projects.

In what is often a feast or famine line of work, we want you to feast it up all over the place, all the time.

That common theme is helping people. That's the heart of FortySeven Media, and that's where Kicktastic came from. We have been blessed to get to know many of you who read this blog, and we want you to grow. To do well. To provide for more than just you and your families. In what is often a feast or famine line of work, we want you to feast it up all over the place, all the time.

But that's just us. We know you have side projects, too. We've seen some of them. You folks have big dreams, and we like that.

Now, about your side projects. Those things are important! Don't give up on them just because some investor crapped all over your idea. If one idea doesn't work out, try another. Keep trying until one of them works. You don't need investors, or anyone else's permission to do something amazing.

March 15, 2012



  1. Great post, I can definitely relate.  I have lots of ideas and passion, just trying to figure out how to monazite what I am most passionate about.

  2. @Dennis Keefe Man, just jump in there. You are the only person who can make those things in your head.

  3. If i didn’t have side projects I probably wouldn’t even be in the business to be honest. Those side projects are the things that allow me to do exactly what I love in web development.

    I just launched literally minutes before @jophillips tweeted this post just now. Great timing! haha

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