Institute a Company Day!

by Jonathan Longnecker

Let’s face it - between client work, social media, email and the zillion other things we need to do it’s easy to get stuck in a grind. Nate and I noticed a couple of years ago that we were so busy with everything else that we were neglecting our business.

Right, that makes sense. You're spending too much time working, but you're neglecting your business?

No, see what I mean is that we weren’t taking the time to plan, grow and market the way that we should. If all you do is the work that comes in your door you don’t get a lot of say in where you’re going. In fact, you’re probably just stuck in the house.

So we instituted FortySeven Media Mondays! Once a week Nate and I get together, plot and plan and take a look at the big picture of our company and where we want to go.

If all you do is the work that comes in your door you don’t get a lot of say in where you’re going. In fact, you’re probably just stuck in the house.

Without FortySeven Media Mondays things like the Kick Awesome Show, the redesign of this website and Kicktastic probably wouldn’t have seen the light of day.

The great thing about a “company” day is that you don’t feel guilty not doing client work. After a while it’s just something you have scheduled and most everything can wait a day. Not to mention the stuff you should be doing on that day should be a ton of fun.

Scheming ways to make more money, doing silly video shows, writing blog posts you care about, working on a super secret side project - these are all excellent candidates for your company day.

It’s so easy to get caught in the cycle of doing things for other people - don’t forget that you have to take care of your business, too. Otherwise it might not be there in a couple of years. Our clients understand that and yours should, too.

We've been doing FortySeven Media Mondays in some form or fashion for a couple of years now and we can definitely say “working” less has allowed us to grow our business and take it places we never dreamed. So give it a shot! And let us know how it goes.