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Camden Military Academy Web Design
Camden Military came to us in desperate need of a re-design. For a military academy with a 100+ year history, they were missing a huge opportunity to share their story with potential users.
First up? Tell that story the way it should be told. Heroic images, a historical vibe and that feeling of tradition. Stately typography and some subtle textures was the place to start, but we also needed some great photography to go with it.
Working with Jack Parker, we scheduled a 2 day shoot and helped some of the students play hooky while we caught them in a huge variety of circumstances.
Putting the design and photographs together was like magic. The feel was just what they were looking for and everyone was very excited.
Camden also needed access to just about every piece of content on the site. Using ExpressionEngine, Structure and Wufoo we put together a super flexible system they could manage themselves, even down to the callouts, call to actions and widgets that appear on each page.
And with Wufoo’s fantastic tracking and metrics we’re learning quite bit about how their users fill out applications.
The result? Camden Military is receiving a record number of information packet requests and fall applications and we just launched several weeks ago. In a time when everyone is spending less money this is a great thing. Check out the page designs below:
