FortySeven Media

Jonathan Longnecker

Jonathan Longnecker

September 08, 2011

Jonathan Longnecker

Jonathan Longnecker

September 07, 2011

Jonathan Longnecker

Jonathan Longnecker

September 05, 2011

Adaptive Images Made Easy

Adaptive Images →

As we’re working on a new version of the ol’ FortySeven Media site, we’re looking at putting together one of those fancy adaptive/responsive layouts. The one thing that has always seemed difficult was images. Even if you can scale an image down, you’re still probably loading the full size image on mobile which defeats the whole purpose.

This looks like a nice, easy solution.

- via Chris Coyier

Jonathan Longnecker

Jonathan Longnecker

September 01, 2011

The Web Type Revolution

The Web Leaders Hate Typography →

The choice of a typeface, the care given to kerning and to readability—it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, you’ve just told people how they ought to think about you… precisely the opposite of what you were trying to do when you made the card in the first place.

I love that Seth Godin is bringing this sort of awareness to people who never thought about it before. And thankfully we’re smack in the middle of a type revolution on the web. It’s only going to get better from here.

Jonathan Longnecker

Jonathan Longnecker

August 31, 2011

Jonathan Longnecker

Jonathan Longnecker

August 30, 2011

Get Rid of Pesky Zip Files After Unzipping in OS X

Remove zip file after unzipping

Quick Tip: Remove Zip Files in Mac OS X After Unzipping →

Mac OS X’s built-in Archive Utility is a handy tool that lets you easily expand ZIP files downloaded to your computer. However, the zip files by default stay behind, leaving your Downloads folder cluttered. Luckily, there’s a way to modify the preferences and have the downloaded zip files sent to your Trash.

This has always bugged me, and I’m glad to finally have those zip files magically disappear after unzipping. Sometimes it’s the little things, you know? Thanks, Tony!

via Chris Coyier

Jonathan Longnecker

Jonathan Longnecker

August 15, 2011

Jonathan Longnecker

Jonathan Longnecker

August 05, 2011

Jonathan Longnecker

Jonathan Longnecker

July 22, 2011

Jonathan Longnecker

Jonathan Longnecker

July 21, 2011

Truth in Advertising. Or Not.

Save 20% on any one regular-priced baby item

We got this coupon in the mail the other day from Babies-“R”-Us & Toys-“R”-Us. Notice it says, “Save 20% of ANY one regular priced baby item.” Great! Fantastic! Then we turned it over.

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Jonathan Longnecker

Jonathan Longnecker

July 13, 2011

Kicktastic - A New Project to Tell You Our Secrets

Kicktastic. We've made 50% more money this year than last year. Want to know our secret

We’re excited to announce a new project – Kicktastic!

Here’s the deal: We’re making 50% more money this year and we want to let you guys (and girls) in on what we’re doing differently. It will of course be done in typical 47m fashion with loads of style and fun, but we need to know if you’re interested.

If you are, please take a minute, go to http://kicktastic.com/ and sign up to be notified when it’s ready!

Jonathan Longnecker

Jonathan Longnecker

July 05, 2011

Jonathan Longnecker

Jonathan Longnecker

July 05, 2011

Google A/B Testing with ExpressionEngine, Structure & Freebie

It’s been far too long since we had a proper ExpressionEngine tutorial here so without further adieu I present to you a solution for running Google A/B Tests with a Structure setup. Be warned, if you’re not familiar with how Structure works or basic EE templating you might get lost. I just can’t cover all of that here.

We had the pleasure of working with a kick awesome company called Firmex a few months ago and built them out a sweet Structure based site. We didn’t actually design this one - credit goes to Laura Wills at Messenger Design for that. But we did do all the HTML/CSS and ExpressionEngine work.

One of the main things Firmex wanted to be able to do was use Google’s A/B Optimizer to track the effectiveness of just about every page on the site. Wait, what – every page I hear you say? That’s right. And that’s some serious flexibility right there. But let’s start with exactly what A/B testing is.

A/B Testing - A Quick Overview

Firmex A/B Example

Let’s say you had the best homepage ever on your site. But you weren’t sure if the picture and header at the top of the page were sending the right message. With the A/B testing you could setup multiple versions with different pictures and headlines and track the results to see which is the most effective.

In order to do all this you need a few things:

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Jonathan Longnecker

Jonathan Longnecker

June 27, 2011

Jonathan Longnecker

Jonathan Longnecker

June 20, 2011

Jonathan Longnecker

Jonathan Longnecker

May 25, 2011

Learning to Say No

Do you know when to say no to a new job? I don’t either. But I’m learning.

First of all, why is it so hard to say no? Because we want people to like us? Because it’s easier to say yes? Because it avoids conflict? Probably yes to all of the above. No one likes to be the bad guy, right?

“But I might not get that job and have enough money to keep my lights on!” you say. “My client will get angry and fire me!” “Deep down I want everyone to love me!” A lofty, but unattainable goal. Get over it.

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Jonathan Longnecker

Jonathan Longnecker

May 20, 2011

Jonathan Longnecker

Jonathan Longnecker

April 22, 2011

The Kick Awesome Show: Episode 21

We’ve got high fives going out to Apple, Beatmaker2 from Intua, and a look at a cool new plugin from Dev Demon to manage images in ExpressionEngine. And did, I mention we are going to LessConf? Sing along and let us know where you want to see the Kick Awesome Show this conference season!

Watch it on kickawesome.tv →

Jonathan Longnecker

Jonathan Longnecker

April 01, 2011

Jonathan Longnecker

Jonathan Longnecker

March 03, 2011

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