Articles in Business

Introducing DesignHope 2016!

by Jonathan Longnecker in Design, Business, Design Hope, Personal


Eight years ago we launched DesignHope - the economy had tanked, people were getting laid off and starting their own projects and we wanted to help. We promised a logo and website for the winner. Hundreds of people applied and sponsors jumped in to help. It was one of my favorite moments at FortySeven Media - for real.

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A Tale of Two Restaurants

by Jonathan Longnecker in Business, Personal

A Tale of Two Restaurants
Obligatory Soap Opera Title Card

Did I mention my family and I are traveling full time now? In case you missed it, check out our blog here. Let's just say that in the past 6 months I've run across a ton of brands in bunch of different places. This is one story of a lesson I learned when dining in the Adirondacks.

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Big Changes at FortySeven Media

by Jonathan Longnecker in Business, Personal

Nate and Jon Having Fun

Friends, I have a lot to tell you. So sit down, pull up a chair, grab some milk and cookies and get ready. It's story time!

The Discontent

It all started several years ago - a slow, subtle gnawing in the pit of my stomach. Our business was great, my kids were healthy and happy, and my relationship with my wife was better than ever. But I couldn't shake this feeling that most of our day-to-day lives seemed - empty.

I was asked to give a talk at a gathering of guys who were trying to be better husbands and fathers - and before I knew it I had an entire presentation of why I was discontented. I dug into books like “Linchpin,” researched all kinds of statistics about home ownership and global income, and realized that I was having trouble reconciling all the time and money our big beautiful house was costing us.

In fact, I was having trouble reconciling what the American Dream was necessitating on multiple fronts - from debt to consumerism to education and beyond. The things everyone else seemed to care about and spend so much time and money on were slowly losing their meaning for me.

My wife felt this, too and had talked many times of traveling more. Exposing ourselves to people and situations outside our comfort zone. Maybe even of traveling full-time, ditching the house and mortgage and exploring the US on our own terms. We knew a few people who had done it. Could we do it, too? With 4 kids?

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A Surefire Way to Build a Business That Lasts a Decade

by Jonathan Longnecker in Design, Business, Personal

A Surefire way to build a business that lasts 10 years.

Guys, did you know that 2015 marks 10 years of 47m? I'm having trouble computing that statement. Hold on. Cleansing breath. Ace Ventura face. Forehead wipe. Ok - better.

It also happens that 2015 is bringing about some ginormous changes, and I've been thinking back to how we got here. Needless to say there were lots of things that were thought, and the thinking gave me a few nuggets that I'd like to start sharing with you.

First up? Perspective.

When we start out we do it for the love of the craft. Mine was art and design - and soon became clean, standards based front-end markup that evolved into a full stack process from branding all the way to a finished content-managed site.

My drive was to do an excellent job artistically and technically, making a truly awesome brand and website for my clients.

While this obviously still exists, I've come to realize it's not the most important thing. (You may be having trouble computing this statement. Bear with me, keep reading. I'll get there.)

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Pre-Filtering Clients

by Jonathan Longnecker in Business, Store

Pre-Filter Clients

When you're starting out, any job is a good job, right? Without that steady stream of income, you move into fight or flight mode and take whatever comes your way. And that's ok in the beginning.

But pretty soon you'll start to notice patterns. Some projects go really well and others don't. Some clients are great to work with and others make you want to break stuff.

Now there's probably an entire book that needs to be written about “why” certain clients and projects don't mesh with you. Maybe I'll get to that soon. For now, though - I'm going to assume you're smart enough to know the kind of people you want to work with (hint: they have the same beliefs, goals and integrity system that you do).

All that to say - there will quickly come a point where you'll need to start pre-filtering your clients. How do we do this? Here's a few ways:

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Make Your Web Shop Freakishly Profitable!

by Nate Croft in Design, Business, Kicktastic,


Alright, it's almost March. So that means you've got those feeble New Years Resolutions wrapped up and you've got your googly-eyed Valentine's Day mushy stuff taken care of for the year. What does that mean? It means it's business time!

That's why we (FortySeven Media and Bright Newt) are all kinds of excited to tell you that our newest business course is available! This is a streamlined, focused look at making the most money your business can make. What's it called? Freakishly Profitable.

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Don’t Give Up

by Jonathan Longnecker in Business, Personal

Don't Give Up

Overnight successes rarely happen overnight. It's easy to look at those around us that have “made it” or “arrived.” It's easy to imagine them with their perfect lives, enjoying every aspect of their success, rolling in piles of money while genuinely enjoying every single thing they do all day.

The truth is rarely that simple, though. Hard work is hard. It's not always fun. And you'll probably have to do a lot of it before you finally see your passion project catch and take flight.

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Let’s Talk About Accepting Digital Payments

by Jonathan Longnecker in Business, Kicktastic

Let's talk about taking digital payments

For many years, the only way FortySeven Media took money was by paper check. That check then had to be taken to the bank and deposited before the money would be in our account. This worked ok when we were sending invoices spaced out between project phases, but we recently moved to tracking our time and invoicing every two weeks. Obviously more checks were going to be going out, and the time tracking software we were using (Harvest) had built in support for accepting credit cards.

It was time to start taking digital payments.

Harvest (or just about any invoicing software) supports a lot of different gateways and merchant accounts so we did some research before settling on one. I'll just be covering the “big three,” as these should be available for most apps, but let me know in the comments if we should be talking about some other ones.

Finally, we're based in the US so some of these may not be available if you're out of the country. Let's get started!

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Do You Have a Plan for New Business?

by Jonathan Longnecker in Design, Business

How do you plan for new business?

We get asked all the time how we get leads for new jobs. For those of you just starting out, it's really daunting. Overwhelming, really. Hopefully we can give you a few tips and places to start. But whatever you do - have a plan! Be proactive and work hard for it. Sitting around and waiting won't get you anywhere.

Do great work

First of all, let me get this out of the way: If you're doing bad or even mediocre work you have to get better. Nothing else I say will help if your product sucks. We get so many emails from people asking us, “How do I get better stuff in my portfolio if I don't have the work to add to it?” It's like the chicken/egg problem, right?

It sounds hopeless, but there are lots of ways to do this. Try working on passion projects – or find a cause or community you believe in and hone your skills there. We're not advocating for you to do all your work for free, but you have to take action if you want to get better. Don't sit around and wait on clients to magically appear out of thin air. They won't. Don't sit around waiting on awesome portfolio project to show up, either. Make your own. Also, see Branding down below ↓.

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Kick Awesome Video, Photography, and Media! - New Services

by Nate Croft in Design, Business, Music

Hello Everyone!

Today is an exciting day for us. Why? Because it's today that we realize a goal we've had for FortySeven Media right from the start.

Since the early days, we've been building some of the best looking and hardest working websites around. But once you have one, it is in constant need of fresh content to really draw and keep people's attention. Which, let's be honest, can really be a pain. Who has the extra time and brain power to write and shoot a product overview video, or capture the right images to portray what it's like to stay in that exotic resort you run?

We do.

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Running a Profitable Web Design Company

by Jonathan Longnecker in Business,

Running a profitable web design company

Here's the problem. Many of us who run small businesses aren't great at being profitable. We want to do a great job for our clients, charge a fair price, and focus as much as we can on our craft. Those are all great things, but barely making it brings a whole host of problems. Stress? Check. Not having enough money to pay your bills? Check. Being totally screwed when tax time comes around? Double check. At that point I guarantee you you're not doing a great job for your clients or focusing on your craft because you're too worried about how to pay your light bill.

What if instead of rushing to the bank every time a check came in you could wait 2-3 weeks before depositing it? What if you had several months' cushion in your savings account? What if the actual money part of the business was the last thing on your mind because you had taken the steps to setup a web shop that was profitable enough to actually keep you in business?

We've been on all sides of this, and after 8 years of doing this web design thing we wanted to share a few tips we've learned.

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Starting Over is Hard

by Jonathan Longnecker in Business, Personal

Last Night Ago - Shirts Made by Hand. Block Printing Rocks
How we make our shirts at Last Night Ago

This past year my wife and I ventured into the apparel world with Last Night Ago, making awesome hand-designed shirts and jackets. It was shortly thereafter that I realized something very quickly: It had been a long time since I started over in business.

You see, all I've ever known was FortySeven Media. The whole “work nights and weekends till you get enough clients to make the jump” sort of thing. Or, “there's virtually no startup cost or ongoing expenses” kind of thing.

Guys, did you know there are completely different types of businesses? Because - well - there are. And Last Night Ago is absolutely nothing like FortySeven Media. Maybe I was naive, or maybe I was stupid. (Probably all of the above) But I jumped in trying to apply a services mentality to a retail reality. Physical product inventory is really difficult. It's expensive and nearly impossible to predict what people will actually buy.

Not only that, but I forgot how hard it is to start over. New logo, website, brand, accounting, billing - really every single process is unfamiliar and different.

Last Night Ago You're Worth it Hoodie
You're Worth It - one of our MirrorImage designs

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Why You Should Include Your Husband or Wife in Your Yearly Planning

by Jonathan Longnecker in Business, Kicktastic, Personal

Knoxville Skyline
A view from our planning getaway

January, or Planuary as we've called it before, is that magical time of year when you take a step back, reflect on the past and make big plans for the future. There's just something about the new year - as cliched as it might be - that lends itself to fresh starts, resolutions, resets and power-ups.

Last year we put together a nice little planning sheet and video on Kicktastic and we'll be using that for 47m as we move into 2014. But that's not what I'm here to talk about. Nope. I want to ask you if you're doing any of this planning, prepping and polishing at home, too.

The truth is, when you have your own company many of those dreams, goals and plans directly affect your personal life, too. Are you including your husband or wife in that planning? If not, you should be.

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Simplify Experiment: Part 3 - Email

by Jonathan Longnecker in Business, Personal

Simplify Experiment Part 3

Oh email. You of the world changing, panic inducing little numbered badge. You of the mentally overwhelming and exhausting distraction. You of the I do actually need you to get work done and get paid. Your false sense of urgency is both nerve wracking and soothing at the same time. “I'm answering emails so I'm being productive, right!!!?!”


But as it's been discussed so many times before, we often turn email into a psuedo-drug - waiting for that little badge to show something new so we can respond as quickly as possible. I noticed, too that scanning through my emails was just plain stressing me out. There were so many of them - and even if I caught a glimpse of one it would occupy a bit of space in my brain until I dealt with it.

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Unused Domain Names? Free Yourself with Namebox

by Jonathan Longnecker in Business, Kicktastic

Namebox Homepage Screenshot

One of our recent tips over on Kicktastic was about Keeping Your Overhead Low - making sure you really need all those expenses you may have piled up. And one that piles up quickly for most of us are domain names. You know the one you bought because you had a great a idea but never got around to it -x 20? Twenty extra domain names and you're losing at least $200 a year. Not to mention the time sifting through renewal and registration emails.

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