The Web Type Revolution

by Jonathan Longnecker

The Web Leaders Hate Typography →

The choice of a typeface, the care given to kerning and to readability – all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, youâve just told people how they ought to think about you⦠precisely the opposite of what you were trying to do when you made the card in the first place.

I love that Seth Godin is bringing this sort of awareness to people who never thought about it before. And thankfully we’re smack in the middle of a type revolution on the web. It’s only going to get better from here.

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September 01, 2011

Design

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