The Web Type Revolution
The choice of a typeface, the care given to kerning and to readability – all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, youâve just told people how they ought to think about youâ¦ precisely the opposite of what you were trying to do when you made the card in the first place.
I love that Seth Godin is bringing this sort of awareness to people who never thought about it before. And thankfully we’re smack in the middle of a type revolution on the web. It’s only going to get better from here.