Do Not Ask For Pallets

by Nate Croft

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There is a company very close to my house. I drive by it on an almost daily basis. I don’t know the name of this company. I don’t know what they do. All that I know is that they do not want me to ask for pallets.

As you can see in the picture above, this sign (and the two or three more just like it) are posted on the chain link fence surrounding their property. It’s the only signage you can see from the road and it isn’t a necessarily friendly welcome, you know?

I understand they must have a problem with people coming in asking for pallets. You can see them, stacks and stacks of them, just a little to the left of the drive way and behind the fence. I can also understand the annoyance of constantly answering the same question again and again, but it seems like a missed opportunity. Not just to sell pallets, but to really utilize the most prominent signage they have.

Those little signs are really effective. They are simple. They are to the point. Sometimes the wrong thing gets advertised, but those wrong things can show us very right ways to communicate. I wonder what would happen if they changed those signs to “Pallets $25.”

April 01, 2008

Business

Comments

  1. Very good business point.  It also makes them seem almost rude to put a sign like that out front.

  2. A classic definition provided by William Blackstone, reflective of the Western conception of property rights, is that the right to property is the “sole and despotic dominion which one man claims and exercises over the external things of the world, in total exclusion of the right of any other individual in the universe.”

  3. Outstanding piece of writing particular in Pallets! In my view this company situated on the best place. Why this company is around by the chain link fence? Thanks a lot smile

  4. Really interesting topics, i may use this one to support my own article. Thank you.



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