FortySeven Media

Jonathan Longnecker

Jonathan Longnecker

July 05, 2011

Jonathan Longnecker

Jonathan Longnecker

July 05, 2011

Google A/B Testing with ExpressionEngine, Structure & Freebie

It’s been far too long since we had a proper ExpressionEngine tutorial here so without further adieu I present to you a solution for running Google A/B Tests with a Structure setup. Be warned, if you’re not familiar with how Structure works or basic EE templating you might get lost. I just can’t cover all of that here.

We had the pleasure of working with a kick awesome company called Firmex a few months ago and built them out a sweet Structure based site. We didn’t actually design this one - credit goes to Laura Wills at Messenger Design for that. But we did do all the HTML/CSS and ExpressionEngine work.

One of the main things Firmex wanted to be able to do was use Google’s A/B Optimizer to track the effectiveness of just about every page on the site. Wait, what – every page I hear you say? That’s right. And that’s some serious flexibility right there. But let’s start with exactly what A/B testing is.

A/B Testing - A Quick Overview

Firmex A/B Example

Let’s say you had the best homepage ever on your site. But you weren’t sure if the picture and header at the top of the page were sending the right message. With the A/B testing you could setup multiple versions with different pictures and headlines and track the results to see which is the most effective.

In order to do all this you need a few things:

Keep Reading
Jonathan Longnecker

Jonathan Longnecker

June 27, 2011

Jonathan Longnecker

Jonathan Longnecker

June 20, 2011

Jonathan Longnecker

Jonathan Longnecker

May 25, 2011

Learning to Say No

Do you know when to say no to a new job? I don’t either. But I’m learning.

First of all, why is it so hard to say no? Because we want people to like us? Because it’s easier to say yes? Because it avoids conflict? Probably yes to all of the above. No one likes to be the bad guy, right?

“But I might not get that job and have enough money to keep my lights on!” you say. “My client will get angry and fire me!” “Deep down I want everyone to love me!” A lofty, but unattainable goal. Get over it.

Keep Reading
Jonathan Longnecker

Jonathan Longnecker

May 20, 2011

Jonathan Longnecker

Jonathan Longnecker

April 22, 2011

The Kick Awesome Show: Episode 21

We’ve got high fives going out to Apple, Beatmaker2 from Intua, and a look at a cool new plugin from Dev Demon to manage images in ExpressionEngine. And did, I mention we are going to LessConf? Sing along and let us know where you want to see the Kick Awesome Show this conference season!

Watch it on kickawesome.tv →

Jonathan Longnecker

Jonathan Longnecker

April 01, 2011

Jonathan Longnecker

Jonathan Longnecker

March 03, 2011

Jonathan Longnecker

Jonathan Longnecker

February 08, 2011

Jonathan Longnecker

Jonathan Longnecker

February 03, 2011

The Kick Awesome Show: Episode 17

We now return you to your regularly scheduled craziness. Join us as we talk Seth Godin, the New Adventures Web Design Conference, why we don’t shoot the show on more beaches, CSS3 syntax, a dramatic spam comment reading and our picks from DesignersMusic.

Watch it on kickawesome.tv →

Jonathan Longnecker

Jonathan Longnecker

January 27, 2011

Jonathan Longnecker

Jonathan Longnecker

January 24, 2011

What’s Up With the Twitter for Mac Icon?

Would the real Twitter for Mac Icon Please Stand Up?

Here’s the thing. I really try not to gripe about things like an application icon. If it’s horrible you can always go make one yourself, right? But the Twitter for Mac icon saga warrants some kind of discussion.

In case you didn’t know, Twitter for Mac is actually sort of Tweetie for Mac 2. The difference being that Twitter hired the creator, Loren Brichter and so version 2 was aptly re-named. In fact, the original Tweetie for Mac was so good that many people kept using it long after it went months without updates and no promise of a new version.

Keep Reading
Jonathan Longnecker

Jonathan Longnecker

January 11, 2011

Jonathan Longnecker

Jonathan Longnecker

December 29, 2010

Jonathan Longnecker

Jonathan Longnecker

December 29, 2010

A Look Back at 2010 for FortySeven Media

It’s time for the semi-regular year end post from FortySeven Media! 2010 was a nutty year filled with lots of traveling, some great client projects and some even better personal projects. Let’s get started, shall we?

Speaking, Conferencing and Traveling

While we got our first taste of web conferences back in 2009, 2010 took it to a whole other level.

LessConf

image

First off was LessConf in Atlanta. With speakers like Jason and David from 37 Signals, Cameron Moll, Chris Wanstrath from GitHub, Dan Martell, Clay Hebert and Peldi Guilizoni of Balsamiq we were energized and encouraged to keep making kick-awesome stuff.


EECI2010 US

image

Next was EECI2010 the US Edition in San Francisco. I got to speak at this one and we were reunited with a bunch of our old friends from the Leiden conference back in 2009. The city was fantastic and we even got to meet a few of our long-distance clients while we were there!

Keep Reading
Jonathan Longnecker

Jonathan Longnecker

December 21, 2010

Jonathan Longnecker

Jonathan Longnecker

December 14, 2010

Jonathan Longnecker

Jonathan Longnecker

December 07, 2010

The Kick Awesome Show: Episode 13

Get your rabbits feet and lucky charms because it’s time for Episode 13! This week we high five Dropbox and Gear Patrol, talk about hyphens or underscores in our URL’s, the power of asking nicely, a brand new geeky segment called if:else and our picks from DesignersMusic.

Watch it on kickawesome.tv →

Jonathan Longnecker

Jonathan Longnecker

November 30, 2010

FortySeven Media Camden Military Redesign Featured in .net Magazine

.net develop/discover/design

A few months back we were fortunate to get an email from the fine folks at .net magazine asking us if we’d like to write an article for their upcoming issue. Why of course we would!

Well, its finally out now and you can read all about our makeover process for Camden Military. We talk about the design process, photography shoots, the backend setup in ExpressionEngine, Wufoo form integration and the benefits they’re already seeing in traffic and conversions. Pretty exciting stuff!

.net FortySeven Media article - Camden Military Re-design.

Keep Reading
More Articles:    ‹ First  < 3 4 5 6 7 >  Last ›